Public Relations and Media, BA (Hons)

 Your early studies will introduce you to PR and media, before you choose your own pathway with modules to suit your own interests.

Our standard entry requirement is BBB (UCAS tariff points 120) or equivalent. All offers are made following a review of the application form, predicted/achieved grades and subjects, the reference and personal statement. We also accept a range of advanced level qualifications including: International Baccalaureate 32; Welsh Baccalaureate - grade equivalent to A-level; Access to Higher Education and Open University qualifications, and Extended Project.

Here are the requirements for International students.

For applicants whose first language is not English, we require a minimum IELTS score of 6.0 overall (with a minimum of 5.5 in each component) or equivalent English test.

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Apart from a small number of online-only courses, most of our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students.

Practical skills sessions, lab work seminars, and workshops predominantly take place in person, allowing for group working and demonstrations. We also operate virtual labs and Simulated Learning Environments which will facilitate greater access to training opportunities in the future. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching. 

Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and other students and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in Canvas, such as videos, slides and quizzes enabling further flexible study.  

This course offers some modules taught through the medium of Welsh or bilingually for students who consider themselves to be fluent Welsh speakers. For more details on the provision available see the Welsh Provision expander below.

At least 80 credits

You can study 80 credits or more of this course through the medium of Welsh. Academi Hywel Teifi is here to support you throughout your time at Swansea University. We can offer you:

• Access to generous Welsh-language study scholarships or bursaries.
• Access to modules taught wholly or partly in Welsh.
• Access to the Arwain mobile app for the latest information about Welsh-medium courses and modules available to download free on the App Store and Google Play.
• A Welsh-speaking Academic Mentor.
• An opportunity to gain an additional free qualification that serves as evidence of your Welsh language ability for future employers.
• Opportunity to be a member of the Swansea University Branch of the Coleg Cymraeg Cenedlaethol.

To learn more about the above and all the opportunities available to you through the medium of Welsh, visit Academi Hywel Teifi's undergraduate pages.

Our degrees are taught by experts, who have a wealth of knowledge to pass on to our students.

You can find out more about our academic expertise on our staff pages.

Fees for full time Undergraduate UK students may be increased in subsequent years of study by an inflationary amount determined by Welsh Government.

Fees for full time Undergraduate EU/International students will increase by 3% for each subsequent year of study.

During a sandwich year (e.g. year in industry, year abroad or placement year) a lower fee will apply. For more information visit our tuition fees page.

You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually. For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up.

You may face additional costs while at university, including (but not limited to):

• Travel to and from campus
• Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)
• Purchase of books or texts
• Gowns for graduation ceremonies

Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

• Employability workshops, employers’ talks, bespoke events and careers fairs
• Individual advice and guidance from professionally qualified Careers Advisers
• Help with finding jobs, internships, work placements and volunteering opportunities
• Access to information resources on a wide range of career management topics
• Advice and guidance on postgraduate study and funding
• Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.

As well as subject specific support by college teaching staff and your personal academic mentor, the Centre for Academic Success provides courses, workshops and one-to-one support in areas such as:

• Academic writing
• Maths and statistics
• Critical thinking
• Time management
• Digital skills
• Presentation skills
• Note taking
• Revision, memory and exam techniques
• English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability, mental health or medical condition, the Centre for Academic Success have Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and requirements whilst studying at Swansea University.

To learn more about study abroad, visit our Go Global webpages. Enrolment on a programme with a semester/year abroad does not guarantee you a semester/year abroad placement. Spaces are limited and subject to a competitive selection process. In the event you do not secure a semester/year abroad placement, you will be transferred to the standard variant of your degree scheme without a semester or year abroad.

International summer programmes are open to students from all colleges. Programmes typically range from 2 to 6 weeks, across destinations such as China, Zambia, South Korea, Japan, Canada and across Europe. For more information about programmes and eligibility visit our Summer Abroad webpages.

Apply now – UK, EU and international students.

For further guidance please visit our how to apply pages.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

We recommend that you submit your application to our courses as early as you can in advance of our application deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can find further information on our Application Deadlines webpage.

This course offers you the opportunity to spend a Year In Industry, in the UK or overseas, giving valuable workplace experience as well as a salary that is currently over £15,000 on average.

Although securing a placement is the responsibility of the student, we work with a number of organisations who provide a range of placement opportunities. If you are unable to secure a placement by the end of the second year of your studies you will transfer onto the equivalent degree programme.