Dr Stephen Pratt

BUS106 Business

This module provides students with knowledge of the fundamental aspects of business and business management. It offers extensive considerations in terms of business planning, product marketing, managing people and the legal side of business. This module also focuses on change management, essential in an age of continual technological advances.

IC-1007 Marketing Strategy

This module provides an introduction to the concept and practice of marketing and strategy 1. The business environment ¿ external environment and internal environment 2. Strategic purpose, stakeholders and cultural influences 3. The marketing process, role and function. 4. An introduction to marketing planning and strategy 5. Segmentation, targeting & positioning 6. Creating competitive advantage and the global marketplace 7. The marketing mix ¿ product development and life cycle, place/distribution and channel strategy, pricing strategy, and promotion and marketing communications strategy 8. Sustainable marketing

IC-1520 The Global Context of Organisations

This module introduces students to key issues within the global context for organisation. Developing an understanding of how organisation is shaped by global contexts and how organisation shapes global contexts enables students to better understand external forces upon organisations and organising.

MN-0505 Applied Critical Thinking

The module provides students with the fundamental knowledge base and intellectual skills associated with thinking critically. This module provides an understanding of the basic requirements for building and consolidating a reasoned argument. Great focus is placed on the issue of the credibility of ideas and texts.

MN-1019J Mathematical Techniques for Economics

This module provides students with a comprehensive knowledge of mathematical tools used in the This module provides students with a comprehensive knowledge of mathematical tools used in the analysis of economic problems. The importance of these methods is demonstrated by their application to a range of traditional economic problems, for example, utility and profit maximisation.

MN-1021J Accounting for Economics

MN-1501J Finance for Managers

This module provides students with an understanding of structure and functions of financial systems, and introduces them to quantitative techniques used in investment and financial decision making at a basic level and is aimed at non-specialists.

MN-1522J Finance for Economics

This module provides students with an understanding of structure and functions of financial systems, and introduces them to quantitative techniques used in investment and financial decision making at a basic level and is aimed at non-specialists.

PMM1005 Introduction to Management

This module provides students with knowledge of the fundamental aspects of business and business management. It offers extensive considerations in terms of business planning, product marketing, managing people and the legal side of business. This module also focuses on change management, essential in an age of continual technological advances.

PMM1019 People and Operations

The module provides students with an introduction to the study of the organisation and management of people. It considers the historical development of people management and critically evaluates principal theoretical approaches to the management of people in organisations. A consideration of the importance of the organisational context is given. The module also discusses key concepts, theories and research and the foundations of the study or organisational behaviour and human resource management. This module is designed to introduce students to contemporary issues encountered by human resource and operations managers.