Bay Campus
Dr Michael O'Regan

Dr Michael O'Regan

Affiliate, Other

Telephone number

+44 (0) 1792

Email address

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Research Links

Available For Postgraduate Supervision


Michael O'Regan worked alongside the National Tourism Development Authority of Ireland when he joined Gulliver - Ireland's Information and Reservation Service in 1997 after he completed his two-year research Masters at the University of Limerick. He joined Wicklow County Tourism, Ireland as Marketing Executive in 1997 for three years before starting a PhD programme at the School of Sport and Service Management, University of Brighton, UK which he completed in 2011. He spent four years in China, before joining Bournemouth University in 2015 as a Senior Academic. He joined Swansea University as Senior lecturer in International Tourism Management in 2021.

Michael's research is focused on tourist, urban, historic, future, alternative, lifestyle, slow and cultural mobilities, backpacking and outbound Chinese tourism.

His media appearances include CNN Travel, The Mirror, South China Morning Post and the Times.

Areas Of Expertise

  • Backpacking
  • Chinese Outbound Tourism
  • Experience Economy
  • Hitchhiking
  • Sharing Economy
  • Tourism
  • Airbnb
  • Alternative travel

Career Highlights

Teaching Interests

Dr O’Regan teaches at post undergraduate and postgraduate level, in the areas of tourism, the experience economy, digital marketing, events and mobilities.

Award Highlights Collaborations