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Ms Beth Cummings

Ms Beth Cummings

Senior Lecturer, Business

Email address

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Office 304 - 304
Third Floor
School of Management
Bay Campus
Available For Postgraduate Supervision


Beth is an experienced marketing professional with a demonstrated history of working at a senior level across a range of industries. Prior to her academic role Beth managed marketing teams and worked with a range of organisations as a consultant, supporting organisations in the strategic planning and implementation of their marketing activities.

Beth is a Chartered Marketer and Vice Chair on the Chartered Institute of Marketing (CIM) Wales regional board, responsible for education and professional pathways. As a tutor for the CIM Beth has previously managed a CIM study centre and delivered across all core CIM qualifications.

As a Marketing and Business Management lecturer Beth’s main focus is on combining industry knowledge, skills and experience and embedding those areas into her teaching.

Her current research interests focus on employability and developing pedagogical practices that support this. Her marketing research interest focus on consumer behaviour, branding and social media. She is particularly interested in the impact of social media on body image and wellbeing.

Areas Of Expertise

  • Marketing strategy
  • Consumer behaviour
  • Marketing communications
  • Digital and social media marketing