Dr Nick Hajli

Athro Cyswllt, Business

+44 (0) 1792 604691

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Dolenni Ymchwil

https://orcid.org/0000-0002-9818-181X

ResearchGate

Google Scholar

Ar gael ar gyfer Goruchwyliaeth Ôl-raddedig

Trosolwg

Mae Dr Nick Hajli yn Athro Cysylltiol ym Mhrifysgol Abertawe, y DU. Roedd yn ddarlithydd ym Mhrifysgol Newcastle gynt. Mae gan Nick PhD mewn Rheoli o Birkbeck, Prifysgol Llundain. Mae ei ymchwil wedi ymddangos yn yr 20 cyfnodolyn gorau a ddefnyddir yn Nhablau Ymchwil Ysgolion Busnes a chyfnodolion yr ABS megis British Journal of Management, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, Annals of Tourism Research, Computers in Human Behaviours, Information Technology & People a Technological Forecasting a Social Change. Dyfynnwyd gwaith Nick nifer o weithiau ar gyfer ei ymchwil i fasnach gymdeithasol. Mae Nick yn olygydd cysylltiol y Journal of Business Research ac yn uwch-olygydd y cyfnodolyn Information Technology and People. Hefyd mae ganddo rolau golygyddol eraill mewn cyfnodolion academaidd. Mae Nick wedi cyhoeddi 80 o bapurau mewn cyfnodolion a adolygir a chynadleddau Safon Uwch. Bu Nick hefyd yn llwyddiannus wrth gyflwyno ceisiadau am grantiau, ac mae wedi goruchwylio myfyrwyr PhD nes iddynt gwblhau eu graddau.

Meysydd Arbenigedd

Masnach gymdeithasol
Marchnata
Cyfryngau cymdeithasol
Data Mawr
Diwydiannau diwylliannol a chreadigol
E-fasnach

Uchafbwyntiau Gyrfa

Prif Wobrau

Cyflwyno Gwaith PhD gorau Birbeck, Prifysgol Llundain

Cydweithrediadau

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Tseng, H., Aghaali, N., & Hajli, N. (2022). Customer agility and big data analytics in new product context. Technological Forecasting and Social Change, 180, 121690
https://doi.org/10.1016/j.techfore.2022.121690, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59894
Attar, R., Amidi, A., & Hajli, N. (n.d.) The role of social presence and trust on customer loyalty. British Food Journal, 0
https://doi.org/10.1108/bfj-11-2021-1218, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59758
Jia, S., Tseng, H., Shanmugam, M., Rees, D., Thomas, R., & Hajli, N. (2022). Using new forms of information and communication technologies to empower SMEs. British Food Journal, ahead-of-print(ahead-of-print)
https://doi.org/10.1108/bfj-01-2021-0066, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59522
Tseng, H., Ibrahim, F., Hajli, N., Nisar, T., & Shabbir, H. (2022). Effect of privacy concerns and engagement on social support behaviour in online health community platforms. Technological Forecasting and Social Change, 178, 121592
https://doi.org/10.1016/j.techfore.2022.121592, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59427
Aw, E., Tan, G., Chuah, S., Ooi, K., & Hajli, N. (2022). Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA. Information Technology & People, ahead-of-print(ahead-of-print)
https://doi.org/10.1108/itp-07-2021-0548, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59338
Wang, Y. & Hajli, N. (2015). Co-Creating Brand Value through Social Commerce. Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 17-34). IGI Global
https://doi.org/10.4018/978-1-4666-8353-2.ch002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58406
Hajli, N. & Lin, X. (2015). Consumer Adoption of Social Commerce. In International Conference on HCI in Business. Lecture Notes in Computer Science, vol 9191 (pp. 279-287). Springer International Publishing.
https://doi.org/10.1007/978-3-319-20895-4_26, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58407
Wang, Y., Shanmugam, M., Hajli, N., & Bugshan, H. (2015). Customer Attitudes towards Internet Banking and Social Media on Internet Banking in the UK. In Nick Hajli (Ed.), Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 287-302). IGI Global
https://doi.org/10.4018/978-1-4666-8353-2.ch017, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58408
Hajli, N., Shanmugam, M., Hajli, A., Khani, A., & Wang, Y. (2015). Health care development: integrating transaction cost theory with social support theory. Informatics for Health and Social Care, 40(4), 334-344.
https://doi.org/10.3109/17538157.2014.924950, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58409
Hajli, N. (2015). How Social Commerce Emerged. In Nick Hajli (Ed.), Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 1-16). IGI Global
https://doi.org/10.4018/978-1-4666-8353-2.ch001, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58410

Holl Ymchwil

Erthyglau Cylchgronau

Burkhardt, G., Boy, F., Doneddu, D., & Hajli, N. (2022). Privacy Behaviour: A Model for Online Informed Consent. Journal of Business Ethics, 0
https://doi.org/10.1007/s10551-022-05202-1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa60350
Shirazi, F., Tseng, H., Adegbite, O., Hajli, N., & Rouhani, S. (2022). New product success through big data analytics: an empirical evidence from Iran. Information Technology & People, 35(5), 1513-1539.
https://doi.org/10.1108/itp-03-2020-0105, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57048
Hajli, N., Saeed, U., Tajvidi, M., & Shirazi, F. (2022). Social Bots and the Spread of Disinformation in Social Media: The Challenges of Artificial Intelligence. British Journal of Management, 33(3), 1238-1253.
https://doi.org/10.1111/1467-8551.12554, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58271
Tseng, H., Aghaali, N., & Hajli, N. (2022). Customer agility and big data analytics in new product context. Technological Forecasting and Social Change, 180, 121690
https://doi.org/10.1016/j.techfore.2022.121690, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59894
Tseng, H., Ibrahim, F., Hajli, N., Nisar, T., & Shabbir, H. (2022). Effect of privacy concerns and engagement on social support behaviour in online health community platforms. Technological Forecasting and Social Change, 178, 121592
https://doi.org/10.1016/j.techfore.2022.121592, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59427
Jia, S., Tseng, H., Shanmugam, M., Rees, D., Thomas, R., & Hajli, N. (2022). Using new forms of information and communication technologies to empower SMEs. British Food Journal, ahead-of-print(ahead-of-print)
https://doi.org/10.1108/bfj-01-2021-0066, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59522
Aw, E., Tan, G., Chuah, S., Ooi, K., & Hajli, N. (2022). Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA. Information Technology & People, ahead-of-print(ahead-of-print)
https://doi.org/10.1108/itp-07-2021-0548, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59338
Bazi, S., Haddad, H., Al-Amad, A., Rees, D., & Hajli, N. (2022). Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic. Journal of Theoretical and Applied Electronic Commerce Research, 17(1), 104-121.
https://doi.org/10.3390/jtaer17010006, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59090
Nadeem, W., Tan, T., Tajvidi, M., & Hajli, N. (2021). How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection. Technological Forecasting and Social Change, 171, 120952
https://doi.org/10.1016/j.techfore.2021.120952, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57189
Featherman, M., Jia, S., Califf, C., & Hajli, N. (2021). The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption. Technological Forecasting and Social Change, 169, 120847
https://doi.org/10.1016/j.techfore.2021.120847, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56761
Shirazi, F., Wu, Y., Hajli, A., Zadeh, A., Hajli, N., & Lin, X. (2021). Value co-creation in online healthcare communities. Technological Forecasting and Social Change, 167, 120665
https://doi.org/10.1016/j.techfore.2021.120665, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56317
Hajli, N., Shirazi, F., Tajvidi, M., & Huda, N. (2021). Towards an Understanding of Privacy Management Architecture in Big Data: An Experimental Research. British Journal of Management, 32(2), 548-565.
https://doi.org/10.1111/1467-8551.12427, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54992
Tajvidi, M., Richard, M., Wang, Y., & Hajli, N. (2020). Brand co-creation through social commerce information sharing: The role of social media. Journal of Business Research, 121, 476-486.
https://doi.org/10.1016/j.jbusres.2018.06.008, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa40873
http://dx.doi.org/10.1016/j.jbusres.2018.06.008
Farrokhi, A., Shirazi, F., Hajli, N., & Tajvidi, M. (2020). Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence. Industrial Marketing Management, 91, 257-273.
https://doi.org/10.1016/j.indmarman.2020.09.015, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55363
Nadeem, W., Juntunen, M., Shirazi, F., & Hajli, N. (2020). Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality. Technological Forecasting and Social Change, 151, 119786
https://doi.org/10.1016/j.techfore.2019.119786, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54563
Wang, X., Tajvidi, M., Lin, X., & Hajli, N. (2019). Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective. Journal of Business Ethics
https://doi.org/10.1007/s10551-019-04182-z, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa50523
Nisar, T., Hajli, N., Prabhakar, G., Dwivedi, Y., & Dwivedi, Y. (2019). Sharing economy and the lodging websites. Information Technology & People
https://doi.org/10.1108/itp-06-2018-0297, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa49206
Hajli, N. & Laroche, M. (2019). Applications of business intelligence and analytics in social media marketing. International Journal of Information Management
https://doi.org/10.1016/j.ijinfomgt.2018.12.014, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48692
Hajli, N. (2019). Value co-creation strategy in the social commerce Era. Journal of Strategic Marketing, 27(4), 281-282.
https://doi.org/10.1080/0965254X.2018.1492240, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa50227
Hajli, N. (2019). Social commerce and the future of e-commerce. Computers in Human Behavior
https://doi.org/10.1016/j.chb.2019.09.009, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52389
Nadeem, W., Juntunen, M., Hajli, N., & Tajvidi, M. (2019). The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms. Journal of Business Ethics
https://doi.org/10.1007/s10551-019-04314-5, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa53646
Hajli, N. (2019). The impact of positive valence and negative valence on social commerce purchase intention. Information Technology & People, ahead-of-print(ahead-of-print)
https://doi.org/10.1108/itp-02-2018-0099, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52379
Lin, X., Wang, X., & Hajli, N. (2019). Building E-Commerce Satisfaction and Boosting Sales: The Role of Social Commerce Trust and Its Antecedents. International Journal of Electronic Commerce, 23(3), 328-363.
https://doi.org/10.1080/10864415.2019.1619907, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa51369
Liu, H., Love, P., Smith, J., Irani, Z., Hajli, N., & Sing, M. (2018). From design to operations: a process management life-cycle performance measurement system for Public-Private Partnerships. Production Planning & Control, 29(1), 68-83.
https://doi.org/10.1080/09537287.2017.1382740, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35945
Zahay, D., Hajli, N., & Sihi, D. (2018). Managerial perspectives on crowdsourcing in the new product development process. Industrial Marketing Management, 71, 41-53.
https://doi.org/10.1016/j.indmarman.2017.11.002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa38009
Hajli, N. & Featherman, M. (2018). The impact of new ICT technologies and its applications on health service development and management. Technological Forecasting and Social Change, 126, 1-2.
https://doi.org/10.1016/j.techfore.2017.09.015, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35872
Hajli, N. (2018). Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective. Journal of Business Ethics
https://doi.org/10.1007/s10551-016-3036-7, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32333
Hajli, N., Wang, Y., & Tajvidi, M. (2018). Travel envy on social networking sites. Annals of Tourism Research, 73
https://doi.org/10.1016/j.annals.2018.05.006, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa40542
Lin, X., Clay, P., Hajli, N., & Dadgar, M. (2018). Investigating the Impacts of Organizational Factors on Employees’ Unethical Behavior Within Organization in the Context of Chinese Firms. Journal of Business Ethics, 150(3), 779-791.
https://doi.org/10.1007/s10551-016-3209-4, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32336
https://eprints.ncl.ac.uk/224571
Wang, Y. & Hajli, N. (2017). Exploring the path to big data analytics success in healthcare. Journal of Business Research, 70, 287-299.
https://doi.org/10.1016/j.jbusres.2016.08.002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32337
https://eprint.ncl.ac.uk/226666
Hajli, N., Wang, Y., Tajvidi, M., & Hajli, M. (2017). People, Technologies, and Organizations Interactions in a Social Commerce Era. IEEE Transactions on Engineering Management, 1-11.
https://doi.org/10.1109/TEM.2017.2711042, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35702
Hajli, N. & Featherman, M. (2017). Social commerce and new development in e-commerce technologies. International Journal of Information Management, 37(3), 177-178.
https://doi.org/10.1016/j.ijinfomgt.2017.03.001, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32938
Hajli, N., Sims, J., Zadeh, A., & Richard, M. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133-141.
https://doi.org/10.1016/j.jbusres.2016.10.004, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32338
Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D., & Richard, M. (2017). Branding co-creation with members of online brand communities. Journal of Business Research, 70, 136-144.
https://doi.org/10.1016/j.jbusres.2016.08.026, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32339
Featherman, M. & Hajli, N. (2016). Self-Service Technologies and e-Services Risks in Social Commerce Era. Journal of Business Ethics, 139(2), 251-269.
https://doi.org/10.1007/s10551-015-2614-4, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32335
Wang, Y., Hsiao, S., Yang, Z., & Hajli, N. (2016). The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities. Industrial Marketing Management, 54, 56-70.
https://doi.org/10.1016/j.indmarman.2015.12.008, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32344
Hajli, N. & Lin, X. (2016). Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information. Journal of Business Ethics, 133(1), 111-123.
https://doi.org/10.1007/s10551-014-2346-x, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32334
Hajli, N. (2015). Social commerce constructs and consumer's intention to buy. International Journal of Information Management, 35(2), 183-191.
https://doi.org/10.1016/j.ijinfomgt.2014.12.005, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32346
Hajli, M., Sims, J., Featherman, M., Love, P., & Hajli, N. (2015). Credibility of information in online communities. Journal of Strategic Marketing, 23(3), 238-253.
https://doi.org/10.1080/0965254X.2014.920904, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32349
Hajli, N. & Sims, J. (2015). Social commerce: The transfer of power from sellers to buyers. Technological Forecasting and Social Change, 94, 350-358.
https://doi.org/10.1016/j.techfore.2015.01.012, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32490
Suo, Q., Sun, S., Hajli, N., & Love, P. (2015). User ratings analysis in social networks through a hypernetwork method. Expert Systems with Applications, 42(21), 7317-7325.
https://doi.org/10.1016/j.eswa.2015.05.054, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32345
Hajli, N., Shanmugam, M., Powell, P., & Love, P. (2015). A study on the continuance participation in on-line communities with social commerce perspective. Technological Forecasting and Social Change, 96, 232-241.
https://doi.org/10.1016/j.techfore.2015.03.014, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32343
Hajli, N., Shanmugam, M., Hajli, A., Khani, A., & Wang, Y. (2015). Health care development: integrating transaction cost theory with social support theory. Informatics for Health and Social Care, 40(4), 334-344.
https://doi.org/10.3109/17538157.2014.924950, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58409
Hajli, M., Sims, J., Ibragimov, V., & Hajli, N. (2015). Information technology (IT) productivity paradox in the 21st century. International Journal of Productivity and Performance Management, 64(4), 457-478.
https://doi.org/10.1108/ijppm-12-2012-0129, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58411
Hajli, N., Sims, J., & Shanmugam, M. (2014). A practical model for e-commerce adoption in Iran. Journal of Enterprise Information Management, 27(6), 719-730.
https://doi.org/10.1108/JEIM-09-2013-0070, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52182
Bugshan, H., Nick Hajli, M., Lin, X., Featherman, M., Cohen, I., & Hajli, N. (2014). Social media for developing health services. Qualitative Market Research: An International Journal, 17(3), 283-296.
https://doi.org/10.1108/QMR-07-2013-0048, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52183
Ker, J., Wang, Y., Hajli, M., Song, J., Ker, C., & Hajli, N. (2014). Deploying lean in healthcare: Evaluating information technology effectiveness in U.S. hospital pharmacies. International Journal of Information Management, 34(4), 556-560.
https://doi.org/10.1016/j.ijinfomgt.2014.03.003, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32348
Hajli, N., Lin, X., Featherman, M., & Wang, Y. (2014). Social Word of Mouth: How Trust Develops in the Market. International Journal of Market Research, 56(5), 673-689.
https://doi.org/10.2501%2FIJMR-2014-045, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32939
HAJLI, M. & Hajli, N. (2014). SOCIAL COMMERCE FOR INNOVATION. International Journal of Innovation Management, 18(04), 1450024
https://doi.org/10.1142/S1363919614500248, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa38743
Hajli, M. & Hajli, N. (2014). The role of social support on relationship quality and social commerce. Technological Forecasting and Social Change, 87, 17-27.
https://doi.org/10.1016/j.techfore.2014.05.012, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32342
Hajli, N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387
https://doi.org/10.2501/IJMR-2014-025, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32351
Attar, R., Amidi, A., & Hajli, N. (n.d.) The role of social presence and trust on customer loyalty. British Food Journal, 0
https://doi.org/10.1108/bfj-11-2021-1218, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59758

Llyfrau Awdurol

Hajli, N. (2015). Handbook of Research on Integrating Social Media into Strategic Marketing Business Science Reference.
https://doi.org/10.4018/978-1-4666-8353-2, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32497
https://www.igi-global.com/gateway/book/123115

Penodau Llyfrau

Wang, Y., Shanmugam, M., Hajli, N., & Bugshan, H. (2015). Customer Attitudes towards Internet Banking and Social Media on Internet Banking in the UK. In Nick Hajli (Ed.), Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 287-302). IGI Global
https://doi.org/10.4018/978-1-4666-8353-2.ch017, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58408
Wang, Y. & Hajli, N. (2015). Co-Creating Brand Value through Social Commerce. Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 17-34). IGI Global
https://doi.org/10.4018/978-1-4666-8353-2.ch002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58406
Hajli, N. (2015). Online Sport Brand Communities. In Nick Hajli (Ed.), Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 35-45). IGI Global
https://doi.org/10.4018/978-1-4666-8353-2.ch003, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58412
Hajli, N. (2015). How Social Commerce Emerged. In Nick Hajli (Ed.), Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 1-16). IGI Global
https://doi.org/10.4018/978-1-4666-8353-2.ch001, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58410

Cyfraniadau Cynadleddau

Hajli, N. (2015). Leveraging Co-innovation practices on business-to-business virtual communities. In Proceeding of Twenty-First Americas Conference on Information Systems (AMCIS)
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52181
Hajli, N. & Lin, X. (2015). Consumer Adoption of Social Commerce. In International Conference on HCI in Business. Lecture Notes in Computer Science, vol 9191 (pp. 279-287). Springer International Publishing.
https://doi.org/10.1007/978-3-319-20895-4_26, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58407
Hajli, N. (2014). Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns. In Twentieth Americas Conference on Information Systems, Savannah, 2014
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58413
Hajli, M., Hajli, M., Khani, F., & Hajli, N. (2013). Establishing trust in social commerce through social word of mouth. (pp. 1-22). 7th International Conference on e-Commerce in Developing Countries:with focus on e-Security.
https://doi.org/10.1109/ECDC.2013.6556738, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52187

Goruchwyliaeth

Management Responses to Online Reviews: Big Data From Social Media Platforms (cyfredol)

PhD

Goruchwyliwr arall: Dr Roderick Thomas
Listening to internet searches: mining contemporary digital happiness in Britain and Kuwait (cyfredol)

PhD

Goruchwyliwr arall: Dr Frederic Boy
Big Data Analytics in Innovation Context (cyfredol)

PhD

Goruchwyliwr arall: Dr Mina Tajvidi

Goruchwyliwr arall: Dr Fahad Ibrahim

Goruchwyliwr arall: Dr John Mulyata

Modiwlau a Addysgir

MN-2007 Strategic Marketing Planning

The module is designed to provide an end-to-end overview of the marketing planning process from strategic conception to evaluation of implementation success. This includes: auditing stakeholders, objectives and strategy formation, planning for sales/pricing/channels/customer and then implementation.
MN-M568 Strategic Brand Management

Strategic Brand Management involved the design and implementation of programmes and activities to build, measure and manage brand equity. The focus of the course is on learning brand and brand related concepts (e.g. brand equity and brand extension) and an understanding on how organisations can invest in building strong brand image and equity for long term profitability of the brand.

Grantiau a Phrosiectau Allweddol

Fframio Addysgegol Ymchwil Comisiwn Bevan 2021 - 2023

, £105,000
Masnacheiddio arloesiadau gan y Gwasanaeth Iechyd Gwladol yng Nghymru 2021 - 2023

, £27500
Cyflymu: Canolfan Technoleg Iechyd - Rheoli Arloesedd 2017 - 2021

, with Yr Athro Gareth Davies, £738,883

Ymgysylltu Cyhoeddus

Ymgynghorydd Cynulliad Cymru

Cyflwyniadau, Darlithoedd a Chynadleddau a wahoddwyd

Prif siaradwr yng Nghynhadledd Systemau Gwybodaeth IADIS (IS 2022) Heriau Deallusrwydd Artiffisial

Mawrth 2022

Portiwgal

Dr Nick Hajli

Rhif ffôn

Cyfeiriad ebost

Twitter Account

LinkedIn Account

Dolenni Ymchwil

Trosolwg

Meysydd Arbenigedd

Uchafbwyntiau Gyrfa

Uchafbwyntiau Ymchwil

Holl Ymchwil

Management Responses to Online Reviews: Big Data From Social Media Platforms (cyfredol)

Listening to internet searches: mining contemporary digital happiness in Britain and Kuwait (cyfredol)

Big Data Analytics in Innovation Context (cyfredol)

MN-2007 Strategic Marketing Planning

MN-M568 Strategic Brand Management

Fframio Addysgegol Ymchwil Comisiwn Bevan 2021 - 2023

Masnacheiddio arloesiadau gan y Gwasanaeth Iechyd Gwladol yng Nghymru 2021 - 2023

Prif siaradwr yng Nghynhadledd Systemau Gwybodaeth IADIS (IS 2022) Heriau Deallusrwydd Artiffisial